Healthcare · AI · NHS Primary Care · 2026

INSYNQ

Your choices. Our insight. Better health.

Role

Brand strategy, product positioning, go-to-market

Sector

Healthcare · AI · NHS Primary Care

Year

2026

01 / 29

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— Overview

INSYNQ is an AI-driven health-intelligence platform built to address the communication and workload crisis inside NHS primary care — translating clinical complexity into clarity for patients, and reducing administrative burden for clinicians.

— The challenge

The NHS is in crisis. 71% of patients cite long waits, 76% of GPs report excessive workloads, and the ten-year plan offers no immediate relief. Short consultations cannot carry the weight of patient understanding, continuity, and clinical safety.

— The insight

Patients want to take control but feel managed blind. Clinicians want to give better care but lack the time. The missing layer isn't more data — it's intelligence that translates between them.

The problem isn't going away. It's getting worse.

Patients are frustrated

Statista, 2025e

71%

cite long waits for GP or hospital appointments

54%

point to insufficient staff

47%

believe the government isn't investing enough

Clinicians are overwhelmed

Statista, 2025d

79%

fear the GP shortage will compromise patient care

76%

are burdened by excessive workloads

61%

lack the time to properly assess and treat patients

62%

cannot dedicate time to build patient relationships

— Inside the product

Centralised Health Information

All patient notes, test results, medications, and appointments in one secure platform.

Consultation Clarity

Post-consultation notes, transcripts, and summaries in plain language — linked to treatment, diagnosis, and test information.

Plain-Language Translator

Converts complex medical terms into simple language and translates them into multiple languages.

Choice Options & Flagging

Treatment options shown in plain language. Patient selections that differ from the doctor's recommendation are flagged for discussion.

Symptom & Insight Tracking

Patients log daily symptoms and lifestyle notes — building a record before the appointment, not in it.

AI-Powered Patient History Summaries

Pre-consultation summaries built for clinicians from the patient's full record — surfacing the signal, not the noise.

— Pen portrait

Sarah, 34

South West England

"I'm managing my health blind. By the time I'm in the room, I've forgotten half of it."

·Manages a chronic condition alongside a full-time job
·Often forgets symptoms when she finally gets into an appointment
·Trusts her GP but doesn't always remember what was said
·Open to digital tools — already an NHS App user

— SWOT

strengths

·Unique AI-driven health-intelligence platform
·Solves both patient and clinician problems
·Features competitors don't offer
·Strong alignment with NHS digital priorities
·Simple, predictable pricing model (£1 PPPM pilot)

weaknesses

·Requires NHS integration for maximum impact
·Trust-building needed with GPs and patients
·Dependent on clinical safety & governance approval
·Needs pilot evidence for large-scale adoption

opportunities

·Digital Treatment & Care market rising to £2.87bn
·31.46% penetration by 2030 — expanding user base
·NHS GP crisis increases demand for efficiency tools
·NHS App proves digital adoption potential
·AI summaries & translation address inequality gaps

threats

·Slow NHS procurement cycles
·Competing platforms: NHS App, Doctolib, Engage Health
·Data privacy concerns in public perception
·Regulatory changes around AI in medical settings

— Commercial model

Funded Pilot

£200,000

Designed for ICS innovation programmes. Embeds INSYNQ into one PCN with full clinical-safety, training, and evaluation wrap-around — generating the pilot evidence required for scale.

·12-month structured pilot with one PCN
·Clinical safety, governance, and IG support
·Implementation, training, and ongoing troubleshooting
·Independent evaluation aligned to NHS innovation criteria

SaaS Model

£1 PPPM

Per-patient-per-month subscription for PCNs and GP practices. Scales to £0.75 PPPM at network level — predictable, low-risk, and built for routine commissioning.

·£1 PPPM standard pricing for practices
·£0.75 PPPM at scale across PCNs
·No-cap implementation support
·Continuous product updates and AI improvements

"Your choices. Our insight. Better health."

— Outcomes

£2.87bn

UK Digital Treatment & Care market by 2030

£1 PPPM

scalable pricing for PCNs and practices

2 paths

ICS pilot + SaaS rollout, de-risked end to end

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