I’m an accidental marketer with a background in illustration and a genuine curiosity about people — how they think, feel, and connect. My marketing journey started not with data or campaigns, but with storytelling that actually speaks to audiences.
Insights and Stories from an Unconventional Marketer
Blog
Now, while juggling a master’s degree and leading a marketing team, I’m sharing thoughts, opinions, insights — and the occasional sarcastic observation — to make marketing feel a little less confusing, a bit more human, and way more approachable. It’s about breaking it down, questioning, and embracing the fact that marketing is often messy, rarely perfect, but always worth figuring out.
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In an AI driven world, what are the challenges for media planners?
Artificial intelligence (AI) has significantly changed the field of media planning, providing…
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The Paradox of Privacy – If No One Is Watching, Do Ethical Concerns and Personal Privacy Really Matter to Global Media Planning?
Trust, privacy, and ethics are the foundation of effective marketing. Trust is…
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What are the biggest barriers to successful media planning from an advertiser’s perspective?
Media planning is challenging in today’s fast-changing world. For media planning, the…