THE UNINTENTIONAL MARKETERby Bex Sutton

— About

Bex Sutton

Bex Sutton

Creative Strategist · Head of Marketing & Communications · Visual Storytelling & Brand Strategy

I'm an accidental marketer with a background in illustration and a genuine curiosity about people — how they think, feel, and connect.

My marketing journey started not with data or campaigns, but with storytelling that actually speaks to audiences.

I enjoy building marketing and communication that feels human, visually engaging, and thoughtfully put together — combining storytelling, audience insight, strategy, and creative design. Experienced leading multi-brand marketing and communications across education and healthcare-focused organisations, managing CRM systems, campaign planning, audience segmentation, nurture journeys, and conversion-focused communications.

Currently completing an MA in Digital Marketing & Communications at Falmouth University.

— Also an illustrator

Alongside marketing leadership, I work professionally as an illustrator and designer — branding systems, publishing layouts, visual campaigns, ebooks, and editorial work.

See my illustration practice at primalst.com →
Email Bex primalst.com ↗

— Work experience

Aug 2022 — Present

Head of Marketing & Communications

Medic Mentor

Led marketing and communications across multiple education and healthcare-focused brands, overseeing lifecycle marketing, campaign strategy, CRM operations, communications planning, audience segmentation, and revenue-driving marketing activity.

Selected responsibilities

  • ·Led marketing and communications activity across multiple Mentorverse education brands.
  • ·Managed lifecycle marketing systems including nurture journeys, segmentation workflows, email campaigns, and conversion-focused communications.
  • ·Oversaw the organisation's email ecosystem using SendGrid, Brevo, Airtable automations, and dynamic template systems.
  • ·Managed campaign reporting, KPI tracking, audience engagement analysis, and year-on-year performance comparisons.
  • ·Worked closely with senior leadership on campaign direction, strategic planning, operational priorities, and commercial communications.
  • ·Developed SOPs, workflow systems, reporting structures, and marketing documentation to support operational continuity.
  • ·Coordinated cross-functional marketing activity across operations, educational teams, and wider organisational departments.

— Education

2025 — Ongoing

Falmouth University

MA Digital Marketing & Communications

2011 — 2016

Plymouth College of Art

BA (Hons) Illustration

Pre-degree

Plymouth College of Art

Level 3 Extended BTEC in Art & Design

2005 — 2010

Estover Community College

8 A*–C grades incl. Maths, English & Science

— Core areas

Creative StrategyBrand StorytellingLifecycle MarketingCRM OperationsMarketing StrategyAudience PsychologyAudience SegmentationMarketing OperationsCampaign ManagementEmail MarketingSendGridBrevoAirtableAutomation SystemsCommunications StrategyConversion StrategyReporting & AnalyticsOrganic Growth Marketing

"Marketing that feels a little less confusing, a bit more human, and way more approachable."

Work together