THE UNINTENTIONAL MARKETERby Bex Sutton

— Selected work · 2024 — present

Strategy &
campaigns.

Each project below is a full case study — challenge, insight, strategy, creative, and outcome. Built for the brands and systems that need both rigour and imagination.

INSYNQ
01 · 2026

Healthcare · AI · NHS Primary Care

INSYNQ

Your choices. Our insight. Better health.

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Built by U.
02 · 2026

Consumer Tech · Sustainability · Gen Z

Built by U.

Built to last.

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Bloomsbury × BookTok
03 · 2025

Publishing · BookTok · Lifecycle Marketing

Bloomsbury × BookTok

A 12-month digital strategy for the romantasy moment.

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Much Better Adventures
04 · 2025

Adventure Travel · Sustainability · Global Media Planning

Much Better Adventures

Once-in-a-Lifetime Adventures.

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