Blog
This section provides an overview of the blog, showcasing a variety of articles, insights, and resources to inform and inspire readers.
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In an AI driven world, what are the challenges for media planners?
Artificial intelligence (AI) has significantly changed the field of media planning, providing tools that improve efficiency, reduce workload, and offer deeper analytical…
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The Paradox of Privacy – If No One Is Watching, Do Ethical Concerns and Personal Privacy Really Matter to Global Media Planning?
Trust, privacy, and ethics are the foundation of effective marketing. Trust is built when consumers have positive experiences and believe a brand…
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What are the biggest barriers to successful media planning from an advertiser’s perspective?
Media planning is challenging in today’s fast-changing world. For media planning, the task is even more complex, as we navigate diverse markets,…
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Romantasy Book Readers: A Tribe Shaping Storytelling and Society
(Bookish Wayfarer n.d.) Connecting with your audience—understanding their wants, needs, behaviours, and backgrounds—is incredibly important for any marketer. When you connect with…
