Oops, I become a Marketer.

Hi, I’m Bex! I’m an accidental marketer with a background in illustration and a genuine curiosity about people — how they think, feel, and connect. My marketing journey started not with data or campaigns, but with storytelling that actually speaks to audiences.

Now, while juggling working on a master’s degree in digital marketing and communications, and leading a marketing team, I’m sharing thoughts, opinions, insights — and the occasional sarcastic observation — to make marketing feel a little less confusing, a bit more human, and way more approachable. It’s about breaking it down, questioning everything, and embracing the fact that marketing is often messy, rarely perfect, but always worth figuring out.